🌐 PHASE 0: LANDING + VALIDATION (Weeks 1–2)
Goal: Create an initial presence, validate interest, and start building an early user base.
Deliverables
- Website (Landing Page): Explaining the what, who, and how.
- Core Messaging: "Daily mental clarity for working professionals."
- User Capture: A waitlist to collect emails.
- App Access Funnel: Simple "Download" or "Join" buttons.
- Basic Trust Layer: Clean design and a clear privacy mention.
Timeline
Week 1: Landing page live
Week 2: Aim for 50–100 waitlist signups
✅ Success Criteria
- 50–200 people express interest
- Messaging resonates with target users
📱 PHASE 1: MVP PRODUCT (Weeks 3–8)
Goal: Build a simple, daily-use product that users come back to.
Key Principle: We are not building features — we are building a daily habit.
🧠 What the User Experiences (Daily Journey)
- 1. Daily Reminder: “Take 1 minute to check in with yourself.”
- 2. Quick Check-in (30–60 sec):
- Mood
- Energy level
- What’s on your mind (optional)
- 3. Instant Insight:
“You seem mentally tired but not emotionally low — likely due to work pressure.”
👉 User feels understood
- 4. Small Action:
- 2-min breathing
- Write 3 thoughts
- 10-min focus sprint
👉 Immediate small improvement
- 5. Progress Feedback:
- Daily streak
- “You showed up today”
👉 Builds habit consistency
🔁 Core Loop
Check-in → Insight → Action → Feel Better → Return
✨ Expected User Feeling
- This understands me
- This is easy
- I feel slightly better
📦 Deliverables
- Daily check-in
- Insight generation
- Single daily action
- Streak system
- Push notifications
❌ Not Included
- No therapist marketplace
- No social / leaderboard
- No complex gamification
- No heavy AI
Timeline
Week 3–4: Check-in + insight
Week 5–6: Action + streak
Week 7–8: Notifications + polish
📊 Success Criteria
- 100–300 users try the app
- 25–35% return after 1 week
- Users feel it is helpful & easy